Senior Manager, Marketing

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

POSITION SUMMARY:

This role will have a broad set of responsibilities and will be a key member of the marketing team working closely with the SVP, Marketing/Philanthropy. The individual will help to shape and drive Centric Brand’s corporate and brand marketing, sustainability, and philanthropy initiatives. He/she will work collaboratively with cross-functional partners including: Creative, Strategy, Product Divisions, Licensor, Licensee partners, NPOs, and external agencies. Position has one direct report.  

KEY RESPONSIBILITIES:

• Liaison with product divisions to create branded strategy and pitch decks for new business opportunities.
• Work with internal creative team on branded decks, videos, social media assets, photo shoots.
• Liaison with licensors and licensees on seasonal marketing programs and executions.
• Lead member of Centric Cares - the corporate philanthropy program.
  • Assist in strategy/goals per year
  • Run intern volunteer program
  • Storytell programs both internally and externally.
  • Manage NPO relationships.
  • Management of employee giving program and platform.
  • Collect, analyze, report data metrics monthly (volunteer hours, in-kind donations, etc)
• Champion and help storytell the sustainability journey both internally and externally.
• Editor-in-chief of CentricBrands.com to continue to enhance it as a digital destination that showcases Centric as the best-in-class partner and destination for top talent.
  • Content strategy
  • Monthly update calendar/cadence
  • Monthly analytics
• Manage Centric Brands social media channels with assistance from marketing coordinator:
  • create monthly content calendars (images & copy), post daily content
  • Act as community manager for comments/engagements
  • Develop programs/tactics to drive follower growth
  • Create monthly analytics reports
• Work closely with cross-functional internal communications team to share content and add value (strategy and design).
• Manage Summer marketing intern program:
  • 3+ interns
  • Develop project list/manage workflow
  • Execute educational programs to help interns develop different marketing and creative skill sets

• 5-6+ years of related professional brand marketing experience (fashion experience preferred)
• Wholesale, DTC, Licensing marketing experience (preferred)
• Social media experience – LinkedIn, Instagram, Facebook, Tik Tok
• Advanced Excel and PowerPoint skills are required 
• Excellent communication skills – written and presentation
• Ability to build quality and lasting relationships quickly across a large organization
• Proven team builder who has managed direct reports previously
• Highly skilled at managing multiple projects successfully and to the highest degree of quality
• Detail oriented, able to work autonomously
• A strong appreciation of fashion, style and design
• A curious thinker who values the art and science of Marketing
• Someone who does not see obstacles, only solutions

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $104,000 - $129,000

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer

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Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.