Senior Director, Marketing and Creative - Jennifer Fisher

Join the Jennifer Fisher team and help us deliver world experiences for our clients. 

The Senior Director, Marketing and Creative will oversee three core pillars: Integrated Marketing and Operations, Brand Creative, and Brand Positioning. This role requires a strategic thinker with hands-on expertise who can guide both the operational and creative elements of the brand’s marketing. Reporting to the VP Digital & Marketing, this position will play a central role in aligning Jennifer Fisher’s marketing efforts with product launches and business goals.

Key Responsibilities:

1. Integrated Marketing and Operations
• Calendar & Milestone Management: Own the go-to-market and go-to-consumer calendars, coordinating cross-functional milestones to ensure timely execution of seasonal wholesale markets and DTC product launches.
• Product Marketing Strategy: Develop and execute full funnel product marketing strategies that support new products and seasonal launches across all channels.
• Campaign Planning and Execution: Lead content development strategy, from planning to execution, ensuring brand consistency and maximizing engagement in all channels.
• Budget Oversight: Manage marketing opex, optimizing resource allocation across campaigns, project milestones, and creative initiatives to meet business goals.
2. Brand Creative
• Creative Vision and Execution: Collaborate closely with the Chief Brand Officer to define the seasonal “look and feel” that reflects the brand’s evolving vision and aligns with key product and marketing objectives. Shape and maintain Jennifer Fisher’s visual identity, ensuring an aspirational and cohesive aesthetic across all creative outputs.
• Art Direction, End-to-End Creative Production: Oversee creative production for all assets. Identify and secure external partners, including casting talent, photographers, stylists, and other creative vendors, ensuring high-quality execution.
• Team Leadership and Partner Management: Mentor and guide internal creative and marketing talent to ensure consistency across all marketing channels.
3. Brand Voice and Positioning
• Define and Evolve Brand Voice: Own the brand’s voice and messaging strategy, crafting clear, compelling, and consistent language that resonates with our audience across all touchpoints.
• Content Creation and Editorial Oversight: Direct the creation of copy for campaigns, product descriptions, email marketing, and website content, maintaining alignment with the brand’s tone and positioning.

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 8+ years in marketing and creative roles, ideally with experience in both art direction/creative direction and integrated marketing. Experience in a small creative marketing organization is a plus.
• Strategic and Operational Expertise: Proven track record in managing go-to-market and go-to-consumer calendars, cross-functional milestones, and product marketing strategies.
• Creative Excellence and Brand Sensitivity: Strong aesthetic sensibility and an eye for detail in both visual and verbal brand expression.
• Communication Skills: Excellent written and verbal communication skills, with a strong grasp of brand positioning and storytelling.

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401 (k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation. 

Salary Range:  $160,000-175,000

At Jennifer Fisher/Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent.  Our job postings include an annual base salary range at the time of employment.  The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process.  Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs. 

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Jennifer Fisher/Centric Brands is an Equal Opportunity Employer

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.

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