Director, Ecommerce

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty.  Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box.  Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

eCommerce

At Centric Brands, non-stop innovation drives our success every day. Our e-comm team works to develop and implement a full range of eCommerce growth strategies across the Centric Brands platform, from owned and branded eCommerce sites like Joe’s, Hudson, Robert Graham and Herve Leger, to major retail names such as Amazon. You’ll be part of a team challenged to build a robust eCommerce presence and achieve long-term growth goals for one of the world’s premier lifestyle brand collectives.

The Director of E-commerce will be responsible for developing and executing a strategy to grow the Dockers' direct-to-consumer (DTC) business across all digital touchpoints. This individual will own the end-to-end customer journey across mobile and desktop platforms, and partner cross-functionally with internal teams including Marketing (Acquisition & Retention, Data Analytics), Merchandising, and IT.

Key areas of focus include UX/UI design, site merchandising, digital marketing, web analytics, personalization, and conversion rate optimization (CRO).

E-commerce Strategy & Management

• Develop and implement an e-commerce strategy across merchandising, conversion, and customer experience.
• Lead cross-functional collaboration to develop and execute web strategies that drive demand and conversion, partnering with internal teams and external agencies.
• Lead, develop, and mentor the site merchandising and UX/UI teams.
• Partner with Brand Marketing and Creative leadership to ensure alignment with overall brand strategy.

Reporting & Analytics

• Monitor and report on daily/weekly e-commerce performance and KPIs.
• Set and evaluate benchmarks using analytics and competitive insights.
• Analyze customer demographics, behaviors, and trends to drive sales growth.
• Leverage site analytics to develop strategic initiatives that improve KPIs such as conversion rate, cart abandonment, AOV, UPT, and bounce rate.

Customer Experience & Merchandising

• Develop a best-in-class customer experience across mobile, tablet, and desktop platforms—including site usability, customer service, and logistics standards.
• Drive implementation of new site features and functionalities to enhance user experience and increase conversion.
• Ensure site content aligns with e-commerce best practices, SEO requirements, and customer expectations.
• Optimize key site features such as reviews, search functionality, navigation, and taxonomy.
• Stay current on industry technologies and trends to maintain a leadership position in digital innovation.
• Manage product merchandising strategy in collaboration with Merchandising, ensuring optimal stock levels, promotion planning, and presentation of core products and best sellers.

Test & Learn

• Foster a test-and-learn culture across teams, identifying opportunities to improve revenue per visit and customer experience.
• Drive paid and unpaid initiatives to increase traffic and conversion, while maintaining brand integrity.

• 10+ years of experience in E-commerce or Site Merchandising; experience leading UX/UI teams preferred.
• Experience with data analysis and analytics platforms; advanced proficiency in Google Analytics required.
• Prior experience in retail, e-commerce, or DTC brand environments; omni-channel experience strongly preferred.
• Experience with Shopify or similar e-commerce platforms preferred.
• Expertise in CRO, personalization, site operations, UI/UX, site merchandising, and digital testing.
• End-to-end understanding of e-commerce strategy, digital marketing, analytics, and multi-channel growth.
• Proven ability to meet and exceed performance targets, with a strong sense of ownership over the online conversion funnel.
• Strategic thinker with strong analytical and problem-solving skills; comfortable operating both strategically and tactically.
• Deep understanding of consumer behavior, e-commerce business practices, digital marketing tools, vendor management, and project execution.
• Proven ability to deliver complex projects from business case to execution, under tight deadlines and with measurable ROI.
• Strong leadership, communication, and influence skills; able to align and inspire cross-functional teams.
• Experience with A/B and multivariate testing.

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $138,400 - $173,000

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer

Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.

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